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Kindle Unlimited readers buying a first device

$110

Daily reading in bed, bath, and commute

$160

Library borrowers and EPUB hoarders

$130

One-handed reading with highlights and light markup

$220

Designers, students, and writers who want a notebook

$629

Personal knowledge bases written by hand

$400

Students who need color textbooks and apps

$500

People who refuse to read novels on OLED

$280

E-ink daily driver with an escape hatch

$590

Notifications and time, all day, outdoors

$200

Writers and programmers at a desk

$1,600

Kindle comics, magazines, and children’s books

$280

Kindle readers who mark up books and PDFs

$430

Color on a budget, especially library users

$150

Sideloaders with chaotic libraries

$200

People with books in more than one store

$250

Pocket Android color with a SIM

$330

Longhand drafts and meeting notes

$299

Travel notebooks and everyday capture

$449

Researchers and writers replacing paper pads

$650

Daytime PDF work on a budget

$380

Note-takers curious about Boox alternatives

$500

A grayscale daily driver

$350